Roam
In the ever-evolving world of paints and coatings, businesses that thrive are those built on trust, consistency, and a clear roadmap for growth. Roam Paints stands out as a visionary brand that has carved a niche for itself not just through high-quality products, but also through a well-structured sales and reward system that drives sustainable business growth for its partners.
Whether you are a dealer, distributor, or painter, Roam offers more than just paint—it offers a business ecosystem that fuels profitability, efficiency, and long-term success. how Roam, the brand focuses on a structured sales and reward system, ensuring sustainable business growth for its partners, and why it has become the preferred choice for professionals across the country.
The Roam Vision: Empowerment Through Structure
Roam was created with a clear mission—to not only manufacture premium-quality paints but to empower its partners through strategic business processes. While many brands focus solely on products, Roam goes several steps further. At the core of its strategy lies a well-defined sales architecture, backed by real-time support and an attractive reward framework.
This structured system ensures that dealers and painters are not just selling—they’re growing, learning, and achieving their professional goals with every bucket of paint.
The Backbone: A Structured Sales System
1. Territory-Based Distribution Planning
Roam’s distribution network is designed with precision and clarity. Dealers are assigned specific territories to avoid market conflict, which helps ensure:
Healthy competition
Market saturation control
Higher profitability per region
By focusing on geo-mapped business zones, Roam ensures its dealers enjoy a stable and secure market presence.
2. Performance-Based Sales Targets
Roam’s sales system isn’t arbitrary. Every partner receives customized sales targets based on:
Location potential
Previous performance
Product portfolio
Market demand trends
This structured approach enables realistic forecasting and achievable milestones, laying the foundation for consistent growth.
3. Digital Sales Dashboards
Every dealer is equipped with a sales dashboard to track:
Stock levels
Order placement
Dispatch and delivery
Payment history
Target achievement
With this transparency, Roam ensures data-backed decisions, eliminating ambiguity and guesswork in business operations.
Reward System: Recognizing and Fueling Growth
Sales success alone doesn’t drive loyalty—it’s recognition and rewards that truly motivate partners to go the extra mile. It has invested in a multi-tier reward program that benefits both dealers and painters at every level.
🎯 For Dealers:
a. Quarterly Performance Bonuses
Every quarter, dealers who exceed targets are eligible for:
Cash incentives
Product discounts
Luxury gifts (smart TVs, watches, smartphones)
b. Annual International Trip Program
Top-performing dealers are rewarded with international business trips to destinations such as:
Dubai
Singapore
Malaysia
Thailand
These trips serve as both recognition and networking opportunities.
c. Brand Growth Bonus
Dealers who invest in store branding, local events, and product awareness receive co-funding support from Roam. This includes:
Storefront signage
POS materials
Social media promotions
This ensures dealers build local brand equity while expanding their reach.
🎨 For Painters:
a. Royalty Points Program
Painters earn Roam Royalty Points on every product they apply. These points are redeemable for:
Apparel
Tools
Smart gadgets
Domestic travel vouchers
b. Skill Certifications & Training Rewards
Painters are invited to workshops and hands-on demos. Those who complete structured training programs receive:
Skill certificates
Toolkits
Recognition badges
c. Monthly Star Painter Awards
Roam features top painters from different regions in its social media and dealer outlets, helping them gain more visibility and client trust.
Sustainability in Business Growth
Sustainability at paint is not just about the environment—it’s about building a business model that grows consistently, ethically, and profitably over time.
1. Zero-Stockout Strategy
Roam’s digital inventory system ensures that dealers never run out of popular SKUs. By studying real-time data across regions, the brand preemptively restocks high-demand items to avoid lost sales.
2. Balanced Product Mix
With a wide product range—from budget-friendly emulsions to luxury finishes and textures—dealers are able to cater to all types of customers. This diversification reduces dependency on a single product type and stabilizes income.
3. Integrated Marketing Campaigns
Roam runs consistent campaigns both online and offline to increase brand visibility, which in turn drives walk-ins and demand for dealers and painters. Some recent campaigns include:
“Paint India, Paint Roam”
“Texture for Every Wall”
“Celebrate Colors with Rewards”
4. Eco-Friendly Formulations
Sustainable growth isn’t possible without environmental responsibility. Roam ensures all its products are:
Lead-free
Low-VOC
Water-based
Safe for kids and pets
This aligns Paint with future regulatory frameworks and consumer demands.
Support Ecosystem: More Than Just Paint
understands that business success requires support beyond products and incentives. That’s why it offers a full suite of tools and assistance:
🧑💻 Dedicated Relationship Managers
Each region has a Roam manager to:
Resolve partner queries
Conduct monthly reviews
Share performance analytics
Offer on-ground support
🏬 Dealer Development Toolkit
provides branding and merchandising kits to enhance in-store appeal:
Wall shade displays
Texture panels
Leaflets, standees, and brochures
How to Join Partner Network
Becoming a partner is easy and investment-light. Whether you are:
A local paint shop owner
A new entrepreneur
A freelance painter
Roam offers customized onboarding packages. Just reach out via the Roam Partner App or their website, and their team will guide you through setup, training, and launch.
Conclusion: Paint the Future with Roam
In a competitive industry, a brand that focuses on clarity, consistency, and collaboration is rare. Paint has built its foundation not just on premium products, but on a structured sales and reward ecosystem that fuels long-term, ethical, and stable growth.
Whether you are a dealer wanting structured sales goals and marketing support or a painter seeking recognition and better earnings—Roam is your growth partner.
