Roam
In a country where the paint industry is evolving rapidly, it takes more than just a good product to succeed. Consistency, innovation, dealer trust, end-user satisfaction, and competitive marketing all combine to define a brand’s leadership. Among the many players in the field, one name is quickly rising and solidifying its position at the top—Roam Paints. Today, Roam’s strong market presence is not just noticeable, it’s undeniable.
From building a trusted dealer network to offering technologically advanced paints, and from empowering painters to rewarding loyal customers, Roam has built a market presence that goes far beyond just retail visibility. It is a brand that’s winning hearts, creating business success stories, and setting new standards in the Indian decorative paint market.
Understanding the Power of a Strong Market Presence
In the competitive paint industry, market presence refers to more than shelf space. It means:
Recognition among dealers, painters, and end-users
Availability across regions, from metros to tier-3 towns
Trust built through consistency in quality and service
Influence through rewards, schemes, and brand loyalty
It has not only checked all these boxes—it has created an ecosystem that thrives on them. That’s what makes Roam’s strong market presence an achievement and an inspiration.
From Local Roots to National Reach
Roam Paints began with a vision: to offer high-quality, durable, and eco-friendly paints at affordable prices while creating real business opportunities for local entrepreneurs. That grassroots mission has now transformed into a national strategy built on:
✅ Dealer Empowerment
Roam ensures that every dealer is not just a distributor but a partner. Through zero-investment dealership models, exclusive discount schemes, and digital ordering support :
Maharashtra
Gujarat
Rajasthan
Madhya Pradesh
Karnataka
Expanding into Telangana, Bihar, and West Bengal
✅ Painter Loyalty Network
Roam has created a wide network of painters who not only trust the product but also promote it due to the Royalty Points system, on-site training, and recognition programs. This painter-first approach ensures Roam is the go-to brand at the application level, boosting brand credibility at the ground level.
✅ In-Store Branding & Visibility
Walk into any local hardware or paint store affiliated with Roam, and you’ll notice something different—premium displays, vibrant branding, sample boards, brochures, and posters.
Branded walls and counters
POS materials
Product sample panels
On-site technical assistance
This in-store dominance significantly contributes to Roam’s strong market presence by increasing walk-ins and conversion rates.
Product Strength That Builds Market Strength
A brand can only thrive in the market if its product delivers on its promises. Roam excels in this department with a diverse, quality-driven portfolio that includes:
🎨 Interior Paints
Silk Smooth Interior Emulsion – soft matte finish, high washability
Royal Glow – premium look with luxurious feel
Anti-fungal, easy-clean properties
☀️ Exterior Paints
Universal Exterior Emulsion – built for Indian weather
Wall Guard Premium – dust-resistant, water-repellent
3+ years of fade-proof protection
🧱 Primers
DecoPrimer – multipurpose, moisture-resistant
Silk Smooth Primer – interior primer with superior adhesion
🌈 Designer Textures
Custom textures that add character and durability to high-end homes, offices, and commercial properties
Product strength translates to dealer confidence, painter preference, and customer satisfaction—the pillars of a strong market presence.
Technology That Connects and Scales
One of the reasons behind Roam’s strong market presence is its tech-savvy infrastructure. Roam has empowered all stakeholders with digital platforms that simplify transactions, boost transparency, and reward loyalty.
📱 Dealer App
Real-time order placement
Scheme tracking
Wallet and reward redemption
Dispatch and delivery tracking
📲 Painter App
QR code scanning for Royalty Points
Video tutorials
Direct communication with Roam support
Certificate programs
Exclusive Schemes and Incentives: Creating Demand and Loyalty
What sets Roam apart from other paint companies is its clear commitment to partner success.
💰 Dealer Benefits
Monthly/quarterly performance rewards
Annual international trips and recognition
Instant cashback through the Roam Token System
Free branding and promotional materials
🧑🎨 Painter Benefits
Royalty Points redeemable for cash, tools, gadgets
Monthly “Top Painter” awards
Product training and application workshops
Apparel, safety kits, and accessories
Local Marketing with National Impact
It has mastered the art of blending local flavor with national scale. Its marketing presence includes:
📢 Local-Level Campaigns
RWA (Resident Welfare Association) promotions
Painter meetups and roadshows
Dealer launch events and store inaugurations
📺 Digital Presence
Facebook and Instagram ads for regional promotions
YouTube videos on paint tutorials and brand stories
Sustainability and Innovation
Another key factor behind Roam’s strong market presence is its alignment with global values like sustainability and innovation.
🌱 Eco-Friendly Formulations
Low-VOC products
Lead-free pigments
Water-based options across categories
🔬 R&D for Local Conditions
Product team focuses on:
Humidity resistance for coastal states
UV protection for dry, sunny regions
Faster drying for contractors with tight timelines
These innovations make the smart choice for builders, designers, and homeowners, contributing to consistent brand preference.
Real Success Stories That Reflect Market Impact
🏠 Shruti Deshmukh – Customer, Aurangabad
“I painted my house exterior with Roam Wall Guard two years ago. It still looks new. Even the painter recommended it—and now we’re using Roam for our interior renovation too.”
Looking Ahead: Expansion Plans
Roam is not slowing down. With aggressive plans for expansion, the brand aims to:
Add 500+ dealers in the next 12 months
Introduce AI-powered shade selection tools
Launch an e-commerce platform for DIY users
Expand into waterproofing, wood coatings, and industrial solutions
Conclusion: Roam Means Reach, Reliability, and Results
In an industry where many brands promise a lot but deliver little, Roam has quietly and steadily built a powerhouse reputation. Its strong market presence isn’t just about numbers—it’s about:
A trusted dealer network
Loyal painter community
Quality products
Customer satisfaction
Tech-driven service
Social and environmental responsibility
It’s painting a new picture of what success looks like in the Indian market.
Join the Revolution Today
If you’re a dealer looking to grow your margins, a painter seeking appreciation and rewards, or a homeowner wanting quality that lasts—Roam is the brand to trust.
✅ High-performance paints
✅ Exclusive schemes and offers
✅ Strong customer and partner support
✅ A market presence that grows your business